Recruiting in iGaming is tough. The talent pool is competitive, roles are often niche, and companies across the board are promising the same things, remote work, exciting projects, strong culture. But job ads and careers pages can only go so far. That’s where employer brand videos come in.

These videos do more than promote open roles. They give people a feel for what it’s actually like to work with you. In an industry that’s constantly evolving, where teams are spread across countries and time zones, this kind of transparency can make all the difference.

iGaming may be built on data, tech, and deadlines, but at the end of the day, it’s people who make it all run. Videos offer a chance to show the real faces behind the games. The developers who obsess over game logic, the designers adding creative flair, the product owners pushing timelines, the support agents handling players. There’s something powerful about seeing those people talk about what they do and why they care.

The best videos aren’t the flashiest ones. They’re the most honest. No scripts, no buzzwords, no corporate voiceovers. Just people sharing their experiences in their own way. One team we worked with created a super simple “day in the life” video featuring their QA and support team. Shot on a phone, edited in-house, and full of little moments that felt real. It outperformed every other recruitment campaign they’d run. Because it felt human.

Testimonials are especially effective. When candidates see someone in their future role talking about growth opportunities, the culture, or what it’s like to work with the team, it builds trust. And hearing from leadership—whether it’s a Head of Studio or CTO, helps people connect with the bigger picture. In such a fast-moving industry, that clarity matters.

And it’s not just about external recruitment. These videos can support internal culture too. Welcoming new joiners, celebrating success, or connecting remote teams through shared stories, video brings people closer. Especially in hybrid companies or those spread across hubs like Malta, London, and remote setups, it’s a simple way to reinforce culture.

What candidates want today isn’t fluff. According to Gallup, 87% of millennials say purpose and professional development are key when considering a job. That lines up with what we hear in iGaming: people want to grow, feel part of something, and work somewhere that matches their energy and values.

A great employer brand video doesn’t try to impress, it aims to connect. It tells the truth. It lets candidates picture themselves there. And when that happens, recruitment becomes a lot less about selling a job and a lot more about inviting the right people into the story.

At HRsson, we always encourage companies to lean into this. You don’t need a big budget, just a willingness to show up honestly. That’s what candidates remember. That’s what makes people say yes.

Let your team do the talking. Keep it real. Let your culture speak for itself. That’s the power of a great employer brand video.