The Power of Employer Brand Videos in iGaming Recruitment

Recruiting in iGaming is tough. The talent pool is competitive, roles are often niche, and companies across the board are promising the same things, remote work, exciting projects, strong culture. But job ads and careers pages can only go so far. That’s where employer brand videos come in. These videos do more than promote open…

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Understanding the Difference Between PR and Employer Branding

In today’s competitive market, businesses must communicate effectively with their customers, employees, candidates, and potential candidates. Two critical strategies for achieving this are Public Relations (PR) and Employer Branding. Although they share some similarities and can overlap, they serve distinct purposes and target different audiences. Let’s explore the nuances that differentiate PR from Employer Branding.…

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